CLIENT
Epicurean Group
LOCATION
Hong Kong
SECTOR
Hospitality
SERVICES
Branding
Illustration
3D Modeling
Motion Graphics
Lights up, Margaritas Out
Located in the heart of Hong Kong, Agave is a Mexican restaurant with over 20 years of history. When we started to work with the team, they wanted to break the mold, graphically-speaking.
The client wanted to differentiate itself from the strong competition in Hong Kong, incorporating tailor-made illustrations in to the ceiling location that would be as tantalizing as its margaritas.
We wanted the illustrations to be anything but cheesy, but at the same time they had to represent recognizable aspects of Mexican culture.
We plucked well-known heroes from traditional Mexican culture and dropped them into a modern context, giving a nod to current trends whilst remaining 100% authentic.
AGAVE
KAKURE
CLIENT
Epicurean Group
LOCATION
Hong Kong
SECTOR
Hospitality
COLLABORATORS
Miq Ros (Art Direction & Design)
Larry and Raymun (Photography)
SERVICES
Art Direction
Illustration
Lights up, Margaritas Out
Located in the heart of Hong Kong, Agave is a Mexican restaurant with over 20 years of history. When we started to work with the team, they wanted to break the mold, graphically-speaking.
The client wanted to differentiate itself from the strong competition in Hong Kong, incorporating tailor-made illustrations in to the ceiling location that would be as tantalizing as its margaritas.
We wanted the illustrations to be anything but cheesy, but at the same time they had to represent recognizable aspects of Mexican culture.
We plucked well-known heroes from traditional Mexican culture and dropped them into a modern context, giving a nod to current trends whilst remaining 100% authentic.
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Where innovation meets identity, shaping the future narrative of brands
(Aproach)
The branding landscape is shifting rapidly, demanding brands to rethink their communication strategies for success. At our agency, we partner with brand leaders to craft powerful branding strategies that resonate with audiences and drive sustainable growth.
We focus on building cohesive brand identities that foster lasting connections, positioning brands for success in the evolving market.
THE
FUTURE
IS NOW
THE
FUTURE
IS NOW
YOU WANT IT? WE GOT IT
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.
Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.
By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.
Elevating Honbo's world with a brand refresh and new design system, delivering an unforgettable dining experience
By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.
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