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“I'm wearing dark sunglasses today,

because I'm seeing the future and

it's looking very bright.” 

David Lynch

“I'm wearing dark sunglasses today,

because I'm seeing the future and

it's looking very bright.” David Lynch

LARRY
THE BIRD

CLIENT

Fat Penguin

LOCATION

Hong Kong

SECTOR

Hospitality

CREDITS

Miq Ros (Co-Art Direction & Design)

SERVICES

Branding

Illustration

3D Modeling

Motion Graphics

Elevating Honbo's world with a brand refresh and new design system, delivering an unforgettable dining experience

A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.

Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.

 

By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.

HONBO