LARRY
THE BIRD
CLIENT
Fat Penguin
LOCATION
Hong Kong
SECTOR
Hospitality
CREDITS
Miq Ros (Co-Art Direction & Design)
SERVICES
Branding
Illustration
3D Modeling
Motion Graphics
Elevating Honbo's world with a brand refresh and new design system, delivering an unforgettable dining experience
A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.
Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.
By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.