AGAVE
LARRY
THE BIRD
CLIENT
Epicurean Group
LOCATION
Hong Kong
SECTOR
Hospitality
CREDITS
Miq Ros (Co-Art Direction & Design)
SERVICES
Branding
Illustration
Lights up, Margaritas Out
Located in the heart of Hong Kong, Agave is a Mexican restaurant with over 20 years of history. When we started to work with the team, they wanted to break the mold, graphically-speaking.
The client wanted to differentiate itself from the strong competition in Hong Kong, incorporating tailor-made illustrations in to the ceiling location that would be as tantalizing as its margaritas.
We wanted the illustrations to be anything but cheesy, but at the same time they had to represent recognizable aspects of Mexican culture.
We plucked well-known heroes from traditional Mexican culture and dropped them into a modern context, giving a nod to current trends whilst remaining 100% authentic.
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