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“I'm wearing dark sunglasses today,

because I'm seeing the future and

it's looking very bright.” 

David Lynch

“I'm wearing dark sunglasses today,

because I'm seeing the future and

it's looking very bright.” David Lynch

CLIENT

Fat Penguin

LOCATION

Hong Kong

SECTOR

Hospitality

SERVICES

Branding

Illustration

3D Modeling

Motion Graphics

Elevating Honbo's world with a brand refresh and new design system.

A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.

Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.

LARRY
THE BIRD

HONBO

CLIENT

Fat Penguin

LOCATION

Hong Kong

SECTOR

Hospitality

SERVICES

Branding

Illustration

3D Modeling

Motion Graphics

Elevating Honbo's world with a brand refresh and new design system.

A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.

Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.

Where innovation meets identity, shaping the future narrative of brands

(Aproach)

The branding landscape is shifting rapidly, demanding brands to rethink their communication strategies for success. At our agency, we partner with brand leaders to craft powerful branding strategies that resonate with audiences and drive sustainable growth.

 

We focus on building cohesive brand identities that foster lasting connections, positioning brands for success in the evolving market.

THE

FUTURE

IS NOW

THE

FUTURE

IS NOW

A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.

Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.

 

By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.

Elevating Honbo's world with a brand refresh and new design system, delivering an unforgettable dining experience

By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.

YOU WANT IT? WE GOT IT

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.

LARRY
THE BIRD

CLIENT

Fat Penguin

LOCATION

Hong Kong

SECTOR

Hospitality

SERVICES

Branding

Illustration

3D Modeling

Motion Graphics

Elevating Honbo's world with a brand refresh and new design system.

A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.

Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.

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