CLIENT
Fat Penguin
LOCATION
Hong Kong
SECTOR
Hospitality
SERVICES
Branding
Illustration
3D Modeling
Motion Graphics
Elevating Honbo's world with a brand refresh and new design system, delivering an unforgettable dining experience
A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.
Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.
By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.
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Honbo
Hong Kong Burger joint rebranding
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Main Logo
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Introducing the revamped Honbo logo—a bold and iconic redesign that enhances legibility and leaves a lasting impression.
The clean lines and striking presence exude confidence, while the simplicity ensures instant recognition and memorability.
This refined logo captures the essence of the brand's commitment to exceptional burgers, embodying quality, taste, and authenticity.
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Agave
Hong Kong Burger joint rebranding
The Chicken Bar
Hong Kong Burger joint rebranding
CHEESEBURGER
Thick beef, Cheese, Pickles, Onion, Lettuce, House Sauce
DOUBLE CHEESEBURGER
2x thick beef, 2x Cheese, Pickles, Onion, Lettuce, House Sauce
THE GOLD STANDARD
thick beef, 2x Cheese, Bacon, Pickles, Onion, Lettuce, House Sauce
HAMBURGER
Thick beef, Pickles, Onion, Lettuce, House Sauce
Hamburgers
Traditional style burger with thick patties. Original NYC pub style.
TERIYAKI CHICKEN
Grilled Chicken, Onion, Lettuce, Homemade Teriyaki, Kewpie Mayo
Impossible Burger
Impossible Patty, Pickles, Onion, Lettuce, House Sauce
SCALLOP BURGER
4x crispy beef, 3x Cheese, Pickles, Onion, House Sauce
LETTUCE BUN
CRISPY BEEF, CHEESE, PICKLES, ONION, KETCHUP
Others
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Mrs. Beef Patty
Mr. Bun
Onion
Cheese
Pickle the cat
Mr. Bun
Mrs. Beef Patty
Onion
Cheese
Pickle the cat
