CLIENT
Honbo
LOCATION
Hong Kong
SECTOR
Hospitality
SERVICES
Brand Identity,
Illustration,
Packaging,
Mascot Design,
3D Mascot,
Video Campaign
Elevating Honbo's world with a brand refresh and new design system, delivering an unforgettable dining experience
A local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.
Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.
By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.
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Introducing the revamped Honbo logo—a bold and iconic redesign that enhances legibility and leaves a lasting impression.
The clean lines and striking presence exude confidence, while the simplicity ensures instant recognition and memorability.
This refined logo captures the essence of the brand's commitment to exceptional burgers, embodying quality, taste, and authenticity.
Honbo
Hong Kong Burger joint rebranding
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Elevating Honbo's world with a brand refresh and new design system, delivering an unforgettable dining experience
Honbo, a local cheeseburger joint, established its first shop on Sun Street, Wan Chai in March 2017.
Honbo celebrates the essence of American-style burgers, prioritising simplicity and quality ingredients. With a focus on perfecting the classic burger, Honbo's brand DNA encompasses every aspect, including a straightforward menu. From a unique all-natural potato milk bun recipe to importing Double Gold American beef from Wisconsin, Honbo pays attention to often-overlooked details. Each Honbo burger embodies the finest flavors of Hong Kong.
By summer 2019, Honbo expanded its presence to both sides of Victoria Harbour, with two locations: Sun Street in Wan Chai and The Mills in Tsuen Wan, ensuring fans can savor a #RealGoodBurger made with care, love, and integrity.
Honbo
LOCATION
Hong Kong
SECTOR
Hospitality
SERVICES
Brand Identity, Illustration,
Packaging, Mascot Design,
3D Mascot, Video Campaign
Before
After